A legacy written in paper, relationships and trust.
From the lanes of Chawri Bazar to modern paper sourcing, packaging materials and digital ventures, the story of Shobha Cards & Arts reflects entrepreneurship, resilience, market knowledge and a commitment to relationships across generations.
Founded in 1969.
A journey shaped by Late Sh. G.D. Gupta, carried forward by family leadership, and evolving with India’s paper, print and packaging industries.
The pioneer who began the journey.
The journey of Shobha Cards & Arts is deeply connected with the entrepreneurial vision of Late Sh. G.D. Gupta, also referred to as Late Shri Ghanshyam Dass Gupta. His belief in honest trade, commitment to customers and respect for relationships became the foundation on which the organisation was built.
What began with publications, stationery and scientific goods evolved into a presence in Chawri Bazar’s paper trade, card manufacturing and eventually the establishment of M/s Shobha Cards & Arts in 1969.
- Entrepreneurial roots from 1957
- Entry into Chawri Bazar’s paper trade in 1967
- Formal establishment of Shobha Cards & Arts in 1969
- Values of trust, service and long-term relationships
From foundation years to modern trade.
Our history reflects product innovation, supplier partnerships, market expansion and continuous adaptation with India’s paper and packaging industry.
The Foundation Years
Late Shri Ghanshyam Dass Gupta began his entrepreneurial journey in 1957 with a business in publications, stationery and scientific goods. In 1967, he ventured into Chawri Bazar, the heart of Delhi’s paper trade, and started manufacturing cards. This vision materialised into the formal establishment of M/s Shobha Cards & Arts in 1969 as a wedding card manufacturing business.
A Legacy of Innovation
By the mid-1980s, the group had emerged as one of the largest importers of Ivory Board, Brief Card, Cardboard and Stamping Foil in India. During this period, we pioneered the launch of Cast Coated Paper & Board and Art Paper & Board from Asia Pulp & Paper (APP), Indonesia, in the Indian market. We also introduced imported coloured boards, setting new trends in the industry.
Partnerships and Growth
In 1997, when APP Indonesia established its manufacturing unit in India under the name Sinar Mas, we became the authorised distributor for North India. By 2001, the baton was passed to M/s Ballarpur Industries Ltd. (BILT), and during this time our turnover grew exponentially. Further success followed when we secured the agency for M/s Hindustan Paper Corporation (HPC), India’s largest uncoated paper mills.
Expanding Horizons
In 2007, we became an authorised distributor of M/s JK Paper Ltd, emerging as one of their largest channel partners for Packaging and Coated Units. When M/s Century Pulp & Paper launched their board machine, we played a pivotal role in establishing their products in the packaging segment, further solidifying our leadership in the industry.
Legacy Meets Modern Trade
Shobha Cards continues to be a trusted name in the paper and packaging industry with a focus on sourcing, indenting, specialty grades, barrier-coated materials and supplier relationships. Through group initiatives such as MyPaperKart and KlickInvite, the legacy continues to evolve into modern digital and customer-focused ventures.
Preserving values while adapting with time.
The paper trade has changed, but the core principles behind our business remain the same.
Traditional paper trade roots
- Card manufacturing and paper trade from Chawri Bazar
- Market relationships built through personal trust
- Imports, distribution and product introductions
- Supplier partnerships and trade reputation
Modern sourcing and digital ecosystem
- Sourcing and indenting for paper and paperboard grades
- Focus on FBB/SBS, barrier-coated and specialty materials
- MyPaperKart as the stock-led B2B paper trading portal
- KlickInvite as an allied digital invitation venture
A gallery to preserve memories and milestones.
This section can be expanded with old photographs, invoices, shop images, association events, awards, founder memories and Chawri Bazar moments.
The future of paper is changing. Our values remain constant.
As packaging, printing, publishing and trade requirements evolve, Shobha Cards & Arts continues to serve customers with experience, integrity and adaptability. Our focus today includes reliable sourcing, specialty grades, barrier-coated materials and solutions that support the next generation of paper and packaging.
What continues
- Trust and relationship-led business
- Application-focused understanding of paper and board
- Long-term supplier and customer relationships
- Adaptability through MyPaperKart, KlickInvite and new materials
Be part of the next chapter.
Whether you are a buyer, supplier, printer, converter, trader or packaging business, Shobha Cards & Arts welcomes meaningful paper and paperboard sourcing conversations.