A legacy paper house built on trust since 1969.
Shobha Cards & Arts is a trading organisation and legacy paper house with more than five decades of experience in paper, paperboard, imports, indenting and merchant trade. From Chawri Bazar, Delhi, we serve printers, converters, publishing houses, traders, packaging manufacturers and end-users with a relationship-led approach to sourcing.
Crafting Excellence in Paper & Packaging
A family-led organisation shaped by trust, market knowledge, supplier relationships and the vision of our founder.
Pioneers in paper and paperboard trade.
Shobha Cards is proud to be a pioneer in the trade of paper and paperboard. With over five decades of combined experience, we have earned a reputation as one of India’s renowned importers, indenters and merchants in the paper industry.
Guided by the visionary leadership of our trailblazing founder, Late Shri Ghanshyam Dass Gupta, we have built a legacy of trust and commitment. Today, we continue to be a trusted name among printers, converters, publishing houses, traders and end-users.
Our strengths
- Legacy paper and paperboard business established in 1969
- Roots in Chawri Bazar, Delhi — the heart of India’s paper trade
- Experience across imports, indenting, distribution and merchant trade
- Long-standing relationships with suppliers, customers and industry partners
- Continued focus on FBB/SBS, writing-printing grades, barrier-coated and specialty grades
A Pan-India and international outlook
Headquartered in Chawri Bazar, Delhi, Shobha Cards is strategically positioned in one of India’s most important paper markets. Over the years, the group has developed a robust presence across India and business connections associated with Noida, Mumbai, Hong Kong and the UAE.
This network helps us support sourcing, trade coordination and market access opportunities for both customers and suppliers.
Adapting with the industry while preserving our values.
Under the dynamic leadership of Shri Rajeshwar Gupta, the organisation has evolved into a knowledge-driven and customer-focused paper business. Our commitment to innovation and adaptability helps us meet changing industry needs while maintaining a high standard of service.
Driven by the potential and instincts of our dedicated team, Shobha Cards has also ventured into new domains, reflecting agility and a long-term vision for growth.
A brief history of Shobha Cards.
Our journey reflects entrepreneurship, product innovation, supplier partnerships and the ability to evolve with India’s paper and packaging industry.
The Foundation Years
Late Shri Ghanshyam Dass Gupta began his entrepreneurial journey in 1957 with a business in publications, stationery and scientific goods. In 1967, he ventured into Chawri Bazar, the heart of Delhi’s paper trade, and started manufacturing cards. This vision materialised into the formal establishment of M/s Shobha Cards & Arts in 1969 as a wedding card manufacturing business.
A Legacy of Innovation
By the mid-1980s, the group had emerged as one of the largest importers of Ivory Board, Brief Card, Cardboard and Stamping Foil in India. During this period, we pioneered the launch of Cast Coated Paper & Board and Art Paper & Board from Asia Pulp & Paper (APP), Indonesia, in the Indian market. We also introduced imported coloured boards, setting new trends in the industry.
Partnerships and Growth
In 1997, when APP Indonesia established its manufacturing unit in India under the name Sinar Mas, we became the authorised distributor for North India. By 2001, the baton was passed to M/s Ballarpur Industries Ltd. (BILT), and during this time our turnover grew exponentially. Further success followed when we secured the agency for M/s Hindustan Paper Corporation (HPC), India’s largest uncoated paper mills.
Expanding Horizons
In 2007, we became an authorised distributor of M/s JK Paper Ltd, emerging as one of their largest channel partners for Packaging and Coated Units. When M/s Century Pulp & Paper launched their board machine, we played a pivotal role in establishing their products in the packaging segment, further solidifying our leadership in the industry.
A Legacy of Excellence
Shobha Cards has carved a niche in the Indian market with an unwavering focus on quality, innovation and commitment. Beyond trading, we are dedicated to creating a value-driven ecosystem for both suppliers and customers. By continually introducing innovative products and delivering superior service, we remain a trusted name in the paper and packaging industry.
The pioneer who established Shobha Cards.
Late Sh. G.D. Gupta, also referred to as Late Shri Ghanshyam Dass Gupta, laid the foundation for Shobha Cards with entrepreneurial spirit, commitment and trust. The values he established continue to guide the organisation across generations.
His journey from publications, stationery and scientific goods to Chawri Bazar’s paper trade, card manufacturing and eventually Shobha Cards & Arts remains central to the identity of the company.
Guiding Shobha Cards with vision, innovation and dedication.
Our leadership carries forward the values of the founder while adapting the organisation for modern paper, paperboard, packaging and digital trade opportunities.
Late Sh. G.D. Gupta
The pioneer who established Shobha Cards and set the foundation for its enduring legacy.
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Rajeshwar Gupta
A strategic leader driving growth and innovation with unwavering commitment.
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Shubham Gupta
Spearheading operations and modernization to meet evolving industry needs.
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Shobhit Gupta
Shaping the brand’s identity and outreach with creative marketing strategies.
Somya Gupta
Driving innovation and customer-focused solutions, enhancing the company’s creative and strategic initiatives.
Legacy trade, stock-led portal and allied digital ventures.
Shobha Cards & Arts remains the group’s legacy sourcing and relationship-led paper house. Stock-led paper discovery, verified listings and B2B transaction workflows are operated through our associate concern, MyPaper Kart Pvt Ltd.
KlickInvite is an allied digital venture focused on modern invitation experiences and event communication, reflecting the group’s broader interest in design, communication and technology.
Clear brand roles
| Shobha Cards & Arts | Legacy sourcing, indenting, supplier relationships and application-led paper guidance. |
|---|---|
| MyPaperKart | B2B paper trading portal for live stock discovery and stock-led transactions. |
| KlickInvite | Allied digital venture focused on digital invitations and event communication. |
Registered office
M/s Shobha Cards & Arts
3618/7, Sudershan Market, Chawri Bazar, Delhi - 110006, India
Off: 011-49124125, 011-45166000
Phone: +91-9312281711
Email: sales@shobhacards.com
GSTIN: 07AAHPG2340L1ZU
Associated business presence: Noida | Mumbai | Hong Kong | UAE
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