Who are We

About Shobha Cards

Shobha Cards is a trading organization proud to be a pioneer in the trade of paper and paperboard. With over five decades of combined experience, we have earned a reputation as one of India’s most renowned importers, indenters, and merchants in the paper industry.

Guided by the visionary leadership of our trailblazing founder, Late Shri Ghanshyam Dass Gupta, we have built a legacy of trust and commitment. Today, we are a trusted name among printers, converters, publishing houses, traders, and end-users, reflecting our dedication to quality and customer satisfaction.

A Pan-India Presence

Headquartered in the heart of India’s capital, Chawri Bazar, Delhi—the largest paper market in India and Asia—we are strategically positioned to serve our customers with excellence. With a robust pan-India presence and offices in Noida, Mumbai, Hong Kong and the UAE, we continually strive to set new benchmarks in the industry.

Leadership and Evolution

Under the dynamic leadership of Shri Rajeshwar Gupta, we have evolved into a knowledge-driven and customer-focused organization. Our commitment to innovation and adaptability ensures we meet the ever-changing needs of our industry while maintaining the highest standards of service.

Expanding Horizons

Driven by the potential and instincts of our dedicated team, Shobha Cards has successfully ventured into new domains, reflecting our agility and vision for growth.

We remain steadfast in our mission to deliver excellence and foster enduring relationships with our customers and partners.

A Brief History of Shobha Cards

1957–1969: The Foundation Years

Late Shri Ghanshyam Dass Gupta began his entrepreneurial journey in 1957 with a business in publications, stationery, and scientific goods. In 1967, he ventured into Chawri Bazar, the heart of Delhi’s paper trade, and started manufacturing cards. This vision materialised into the formal establishment of M/s Shobha Cards & Arts in 1969, as a wedding card manufacturing business.

1970–1996: A Legacy of Innovation

By the mid-1980s, the group had emerged as the largest importer of Ivory Board, Brief Card, Cardboard, and Stamping Foil in India. During this period, we pioneered the launch of Cast Coated Paper & Board and Art Paper & Board from Asia Pulp & Paper (APP), Indonesia, in the Indian market. We also introduced imported colored boards, setting new trends in the industry.

1997–2006: Partnerships and Growth

In 1997, when APP Indonesia established its manufacturing unit in India under the name Sinar Mas, we became the authorized distributor for North India. By 2001, the baton was passed to M/s Ballarpur Industries Ltd. (BILT), and during this time, our turnover grew exponentially. Further success followed when we secured the agency for M/s Hindustan Paper Corporation (HPC), India’s largest uncoated paper mills.

2007–2017: Expanding Horizons

In 2007, we became an authorized distributor of M/s JK Paper Ltd, emerging as one of their largest channel partners for Packaging and Coated Units. When M/s Century Pulp & Paper launched their board machine, we played a pivotal role in establishing their products in the packaging segment, further solidifying our leadership in the industry.

Today: A Legacy of Excellence

Shobha Cards has carved a niche in the Indian market with an unwavering focus on quality, innovation, and commitment. Beyond trading, we are dedicated to creating a value-driven ecosystem for both our suppliers and customers. By continually introducing innovative products and delivering superior service, we remain a trusted name in the paper and packaging industry, driven by the vision of bringing excellence to every endeavour.